Think Smile

Welcome International Visitors

“International travellers’ have never had so many opportunities. So what will make them visit your establishment? The answer is a warm welcome and knowing how to anticipate their needs.” Simon Calder, travel broadcaster and Senior Travel Editor of The Independent

Visitors from abroad are good news for tourism businesses in the East Midlands. They usually stay longer and they like our traditions and culture.

International visitors offer a number of challenges you need to consider such as language and cultural differences,

Think smile is a business support book written to help you attract customers from overseas. It shows how you can overcome challenges and look after overseas visitors so that they will enjoy every minute of their time in the region. The guide is the third in a series of ‘Q-books’ (Q for Quality) developed by East Midlands Tourism with the local destination partners.

The think smile Q-book is packed with:

- Practical business tips
- Market insight
- Case studies
- Video clips - hear more from Simon Calder
- Quick-learning language podcasts

View the Q-book
You can view the think smile Q-book in alternative formats:

Full online version

Text only

PDF versions

- Introduction and foreword (1.4MB)
- Essential first steps (3.5MB)
- Getting to know you (1.7MB)
- Attracting key markets (2MB)
- Mind your language (2.3MB)
- You are not alone (1.5MB)
- 2012 and beyond (668KB)
- Full think smile Q-book (13MB)